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lunes, 27 de junio de 2011
domingo, 26 de junio de 2011
Why You Can’t Make Money Blogging
I was a little surprised this morning when, after I’d given a talk on business blogging, a seminar attendee asked if I’d seen the Newsweek article this week on why it’s impossible to make money with blogs.
“Guess I’ll give it all back, then,” was my off-the-cuff answer.
But...
Content Marketing Tools Are Not Enough [Video]
I have lots of tools at home. Hammers, screwdrivers, drills (oh my!). Heck, I even have a toolbox.
That doesn't mean I know how to use them to, say, to build a house (or hang a picture).
It's Not the Tools
I ran into a marketing executive from a Fortune 1000 company a few weeks ago. We started into a conversation about content marketing....
42+ Social Media Marketing Tools
Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox - Social Media Tools". In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers. Here's a taste....
12 Reasons to Put Blogs at the Center of Your Content Marketing
Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer,...
2010 B2B Content Marketing Benchmarks, Budgets and Trends
Have you ever wondered:
How many tactics B2B marketers use in their content marketing efforts?
Which tactics are most popular?
What percentage of the marketing budget do marketers spend on content marketing?
Which industry has the highest level of content marketing adoption?
What...
The How-to of Content Marketing: 10 Posts to Get You Started
One of the things I love about my job as the editor of this blog is that I get to work with – and read – thoughts from my favorite content marketers. I learn something new every day.
We’re in the process of updating our website (lots more content coming your way in 2011!), and I re-visited all of the posts recently. So many great gems in here, and...
50 Questions Answered About Content Marketing
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones.
Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a future post on the topic.
Getting startedWhat is content marketing, and how...
5 Steps to Using Data to Maximize Content Marketing ROI
One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show that content developed using insights from customers, also known as data-driven customer insights, produce increased customer engagement and generate significantly higher return on investment. Properly leveraging data...
Top Ten Reasons Why Your Content Marketing Strategy Fails
It is better to fail after trying something new, than to fail because you're not even trying.
The definition - content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood...
What’s the Return on Investment (ROI) of Content Marketing?
As content marketing becomes a continually popular strategy to connect, engage, and hopefully provide value, there is no doubt that the question of return on investment will rear its head.
As you can imagine, content marketing takes time, planning, and effort. It is hard...
ROI: How to Measure Return on Investment in Social Media
What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“
Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to...
12 Methods To Improve Website Return On Investment (Roi) Using Seo And Other Strategies
Return On Investment (ROI) is the attribute between the complete amount you outlay and the complete amount you consequence from a established internet selling campaign.
If you are carrying out any online selling campaign, then Return On Investment (ROI) is the many critical...
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